Banner Rotation Programs

Cybertech manages a premier marketing and advertising medium within the Cybertech Network. This medium is a premium collection of quality, name-brand sites providing media buyers with one-stop shopping for banner ads, content and reach.

Customized programs are available, including mass reach, run-of-category or cost-per-action for direct marketers.

• Cybertech Select
  Looking for the Web's premium content? Cybertech Select offers multi-faceted programs and innovative sponsorship opportunities on a brand-specific basis.
  
  
• Cybertech Local
  Reach your audience locally with geographically targeted banners utilizing Cybertech’s advanced targeting technology.
  
  
• Cybertech Boomerang
  Bring your customers back with Cybertech Boomerang. Re-market to customers that have visited your site, made a purchase or filled out a lead form.
  
  
• Cybertech Commerce
  Drive your online sales with our unique combination of commerce sites, Network store fronts and customized merchant partner programs.
  
  
• Cybertech Statistics
  In our continuing efforts to help advertising work on the Internet, we have partnered with some of the premier interactive research companies to provide the following tools to assist advertisers in measuring their return on online investment.
  
  
  

Cybertech Select

The core of the Cybertech Network is Cybertech Select, a collection of Cybertech's premier sites - available for custom ad buys and sponsorships. Advertisers can choose to run an ad campaign across a group of these powerful brands or select specific sites for targeted content placement.

• Brand by association with Cybertech's most valuable brands.
• Create integrated sponsorship programs
• Customize innovative content packages
• Choose brand-specific targeting and ad placement
• Choose from any of Cybertech's wide selection of targeting criteria, from geographic location to time of day

• Expand your reach around the world on our global Networks
• Re-market to your site visitors and reach them on other sites in the Cybertech Network

• Take advantage of the growing e-commerce market on our online stores
• Monitor and track your campaigns with the industry's most comprehensive reporting system

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Re-marketing to Your Clients: This is a one-to-one targeting solution that allows advertisers to re-market to their prospects and customers. With this powerful new capability, you can now target customized lists of your prospects and customers based on their activity on your site and encourage them to come back to your site. Retaining a customer base is the most important challenge for online advertisers:

Prospecting for New Customers: This system reaches precisely the individuals who have displayed an explicit interest in your products and services. Now you can target them outside of your own site, across the Cybertech Network's premium sites.

Converting Browsers to Buyers: According to an April 1998 Forrester Report, less than 5% of visitors to a sample of 75 retail sites actually made a purchase. Boomerang helps you increase this conversion rate by re-marketing to these shoppers, a critical challenge that Forrester Research calls the "Look-to-Buy Imperative."

Optimizing and Retaining Existing Customers: Cybertech drives traffic to your site from both current and past customers, thereby increasing purchases and building brand loyalty. Reaching customers who have not visited or purchased recently greatly improves your customer retention efforts.

Re-Targeting on Mass Reach: Unlike any other third-party provider, the broad global reach of the Cybertech Network ensures that a high proportion of your customers will be contacted on our sites. Our market-leading ad serving technology ensures that the right customer will see the right ad.

Leverage offline spending: After you have built a brand for your site, the next question becomes, "How can we reach the vast majority of visitors who did not take the desired action?"

For example, you can target consumers who have:

• Visited your site
• Visited a specific section or product page on your site
• Purchased products on your site
• Visited your site but not made a purchase

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Cybertech Commerce

• Keyword and Search on premium commerce sites

• Product Category placement

• Run-of-Commerce-Category Banners

• Top Content Category Banners and Sponsorships

• Email Advertising

• Run of Select Site Banners

• Run of Network Site Banners

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